OLUWADAMILOLA , Emeka Chinedu. THE ESSENTIAL ROLE OF CONCEPTUAL AND THEORETICAL MODELS IN BUSINESS AND FINANCE RESEARCH . Ayden International Journal of Applied Economics, Finance and Accounting, [S. l.], v. 12, n. 3, p. 1–9, 2024. DOI: 10.5281/zenodo.13847373. Disponível em: https://aydenjournals.com/index.php/AIJAEFA/article/view/863. Acesso em: 23 aug. 2025.