LIWEI, Chen; SANTOS, Maria Cristina. DATA-DRIVEN CUSTOMIZATION: EXPLORING ADVANCED PERSONALIZED MARKETING TECHNIQUES IN THE DIGITAL AGE. Ayden Journal of Management and Social Sciences, [S. l.], v. 11, n. 1, p. 9–16, 2024. Disponível em: https://aydenjournals.com/index.php/AJMSS/article/view/317. Acesso em: 23 aug. 2025.