Nkosi , Thabo Mpho, and Sarah Jane van der Merwe. “REINVENTING OUT-OF-HOME ADVERTISING: NAVIGATING THE 4TH INDUSTRIAL REVOLUTION”. Ayden Journal of Management and Social Sciences, vol. 1, no. 1, Feb. 2024, pp. 9-27, https://aydenjournals.com/index.php/AJMSS/article/view/59.