Sullivan CM, Richardson EA. UNSEEN EFFORTS: EXPLORING THE ROLE OF EMOTIONAL LABOR IN E-COMMERCE CUSTOMER CARE. Ayden Journal of Management and Social Sciences [Internet]. 2024 Apr. 25 [cited 2025 Aug. 23];11(2):1-15. Available from: https://aydenjournals.com/index.php/AJMSS/article/view/319