LUCA, Antonio Moretti. THE EFFECT OF CONSUMER SWITCHING BARRIERS ON TARGETED PRICING STRATEGIES. Contemporary Journal of Management and Economic Research, [S. l.], v. 13, n. 1, p. 27–58, 2025. DOI: 10.5281/zenodo.15434599. Disponível em: https://aydenjournals.com/index.php/CJMER/article/view/1079. Acesso em: 25 aug. 2025.