OKORO, Alexander Michael. CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES AND THEIR INFLUENCE ON THE PERFORMANCE OF NIGERIAN FOOD AND BEVERAGE FIRMS . International Journal of Contemporary Research in Marketing and Management Sciences, [S. l.], v. 13, n. 2, p. 1–13, 2025. DOI: 10.5281/zenodo.15374901. Disponível em: https://aydenjournals.com/index.php/IJCRMMS/article/view/949. Acesso em: 23 aug. 2025.