ISABELLA MARIA, Adams. BRAND CHOICE IN THE COMPUTER INDUSTRY: HOW PERCEIVED PRODUCT QUALITY INFLUENCES CONSUMER DECISIONS . International Journal of Contemporary Research in Marketing and Management Sciences, [S. l.], v. 13, n. 2, p. 23–32, 2025. DOI: 10.5281/zenodo.15374905. Disponível em: https://aydenjournals.com/index.php/IJCRMMS/article/view/951. Acesso em: 23 aug. 2025.