Amadi, James Ndubuisi, and Esther Kemi Olubunmi. “LEVERAGING INNOVATION AND CRM: A STRATEGIC ANALYSIS OF SME PERFORMANCE IN PLATEAU STATE ”. Research Journal of Economics and Sustainable Development, vol. 11, no. 2, May 2024, pp. 1-31, https://aydenjournals.com/index.php/RJESD/article/view/593.