AN IN-DEPTH ANALYSIS OF ECO-FRIENDLY RESOURCES AND THEIR EFFECTS ON BUSINESS OUTCOMES

Abstract

This study delves into the concept of green input, which pertains to enterprises proactively investing in innovations aimed at mitigating environmental impact and integrating environmental responsibility into their strategic plans. While foreign scholars have extensively explored green input, their research primarily spans four key domains: environmental economics, innovation economics, strategic management, and industrial organization. In the realm of environmental economics, the research centers on the influence of environmental regulations on firms' competitiveness and how various regulatory tools affect firms' innovative actions. Innovation economics employs general innovation theories to dissect the drivers and mechanisms underpinning enterprises' green input behaviors. The strategic management perspective investigates the effects and mechanisms of green investment strategies on firms' competitive advantages. Finally, from the standpoint of industrial organization, this study explores how firm size and collaboration impact green investment behavior. Table 1 presents a comparative overview of green input research across these four distinctive perspectives.