URBAN DANCE COMPETITIONS: EXPLORING MARKETING STRATEGIES WITHIN THE CIRCUIT

Abstract

Street dance, characterized by its passion and individualistic expression, has surged in popularity, becoming a global cultural phenomenon embraced by youth worldwide. Street dance events play a pivotal role in cultivating and showcasing this vibrant culture, drawing significant attention from enthusiasts. These events offer dancers platforms for both competition and performance while simultaneously captivating vast audiences and sponsors. Consequently, the intersection of street dance and events management has emerged as a dynamic space for marketing strategies and brand promotion.