SNOWBOUND AND STREAMED: THE INTEGRATION OF MULTIMEDIA IN ICE AND SNOW SPORTS TOURISM MARKETING

Abstract

In the Internet era, the integration of ice and snow sports and tourism industry also has a greater platform and possibility. China is rich in ice and snow resources, but there are certain deficiencies in the training of professional talents, and the construction of facilities also needs to be further improved, so as to promote the development of ice and snow sports tourism industry. Combining the advantages of multimedia technology to promote the development of ice and snow leisure sports in China, we can establish the ice and snow sports tourism industry model nationwide, further strengthen the full integration of ice and snow leisure sports and tourism industry, and make the ice and snow sports tourism industry develop better.