E-SATISFACTION AND E-BANKING ADOPTION: EXPLORING THE MEDIATION MECHANISM IN A CONCEPTUAL MODEL

Authors

  • Ahmad Faisal Bin Abdul Hamid, Ph.D School of Business Management, College of Business, Universiti Utara Malaysia,
  • Nurul Aini Binti Mohd Yusof, M.B.A. School of Business Management, College of Business, University Utara Malaysia, Kedah, Malaysia
  • Mohammad Rafiq Bin Zakaria, Ph.D. School of Business Management, College of Business, University Utara Malaysia.

Keywords:

Internet, Business Environment, Service Sector, World Wide Web, Technology Tools

Abstract

In today's rapidly evolving business landscape, the internet has emerged as an essential technology tool for organizations across various sectors, particularly within the service industry. This ubiquity is attributed to the far-reaching impact of the World Wide Web on virtually all facets of human activity, including governance, commerce, education, communication, and finance (Odumeru, 2012; Ranjbarian, Fathi, & Rezaei, 2012; Zhou, 2011). This study delves into the profound influence of the internet on contemporary business operations and strategies, shedding light on the transformative power it holds.

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Published

2024-04-24

How to Cite

Ahmad , F. B. A. H., Nurul , A. B. M. Y., & Mohammad , R. B. Z. (2024). E-SATISFACTION AND E-BANKING ADOPTION: EXPLORING THE MEDIATION MECHANISM IN A CONCEPTUAL MODEL. Ayden International Journal of Environmental Sciences and Allied Research, 11(2), 17–25. Retrieved from https://aydenjournals.com/index.php/AIJESAR/article/view/210

Issue

Vol. 11 No. 2 (2023)

Section

Articles