INVESTIGATING CUSTOMER VIEWS ON ARTIFICIALLY INTELLIGENTDESIGNED HANDBAGS IN THE FASHION INDUSTRY

Authors

  • Emily Taylor Institute of Technology and Design, University of Macau, Macau, 999078
  • Robert Johnson College of International Business, Shanghai Financial University, Shanghai, 200433, China

Keywords:

Artificial Intelligence, Bags, Consumer Acceptance, Fashion Industry, Design Innovation.

Abstract

The integration of artificial intelligence (AI) in the fashion and design industry has revolutionized product creation, including the realm of bags. This study investigates consumer acceptance of AI-designed bags across various categories, such as luxury, mass branded, and unbranded bags. Drawing from prior research, which highlights AI's ability to drive innovation in design [1] and the varying consumer responses to AI-designed products across categories [2], our research delves into the specific context of bags. We aim to discern how AI-designed bags, in comparison to those crafted by human designers, impact consumer favorability and purchase attitudes

Downloads

Published

2024-04-30

How to Cite

Taylor, E., & Johnson, R. (2024). INVESTIGATING CUSTOMER VIEWS ON ARTIFICIALLY INTELLIGENTDESIGNED HANDBAGS IN THE FASHION INDUSTRY . Contemporary Journal of Management and Economic Research, 11(2), 1–8. Retrieved from https://aydenjournals.com/index.php/CJMER/article/view/457

Issue

Vol. 11 No. 2 (2023)

Section

Articles