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Ayden Journal of Management and Social Sciences
Ayden Journal of Management and Social Sciences is a leading journal that fosters academic excellence in the dynamic fields of management and social sciences. It provides a platform for high-quality research on a wide array of topics, including organizational behavior, strategic management, entrepreneurship, human resources, sociology, psychology, and policy studies. The journal bridges the gap between theory and practice, offering insights into the complexities of social structures, organizational dynamics, and management practices in today's globalized world. Through the contributions of scholars, researchers, and industry professionals, Ayden JOMSS provides valuable knowledge that supports informed decision-making, policy development, and innovation. With a strong editorial board and a thorough peer-review process, the journal ensures that every publication meets the highest standards, making it a trusted resource for advancing thought leadership in management and social sciences.
Features of Ayden Global Journals
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BRAND LOYALTY AS A DRIVER OF MARKET PERFORMANCE: EVIDENCE FROM RIVERS STATE’S FOOD AND BEVERAGE SECTOR
- Kingsley Ifeanyi Nwachukwu ( Department of Marketing, Rivers State University, Port Harcourt, Nigeria)
Brand loyalty is the degree to which a customer consistently buys the same brand within a product category. Brand loyalty as a key component of brand equity acts as a means of launching and introducing additional products that are aimed at same...Cite this article:Kingsley Ifeanyi Nwachukwu et al. (2025). BRAND LOYALTY AS A DRIVER OF MARKET PERFORMANCE: EVIDENCE FROM RIVERS STATE’S FOOD AND BEVERAGE SECTOR . Ayden Journal of Management and Social Sciences. https://doi.org/10.5281/zenodo.15395549 -
PUBLIC SECTOR BUDGETING IN PRACTICE: INSIGHTS FROM A STATE MINISTRY OF FINANCE IN SOUTH EAST NIGERIA
- Ifeanyi Chukwudi Okeke (Department of Accounting, Abia State University, Uturu, Nigeria)
The study is titled “Budget accounting in the public sector – A study of a state ministry of finance in south east Nigeria”. The study investigates a problem budget conceptualization, planning, implementation and variance reporting...Cite this article:Ifeanyi Chukwudi Okeke et al. (2025). PUBLIC SECTOR BUDGETING IN PRACTICE: INSIGHTS FROM A STATE MINISTRY OF FINANCE IN SOUTH EAST NIGERIA. Ayden Journal of Management and Social Sciences. https://doi.org/10.5281/zenodo.15395551 -
INTERNATIONAL FINANCIAL REPORTING STANDARDS AND THEIR INFLUENCE ON EDUCATIONAL GOVERNANCE IN AFRICAN NATIONS
- Samuel Uchechukwu Eze (Business Education Department, Rivers State University, Port-Harcourt )
- Adaeze Chinyere Nwosu (School of Management, Cranfield University, Bedfordshire United Kingdom )
International Financial Reporting Standards (IFRS) is considered a way of attracting Foreign Direct Investments (FDI), improving comparability in financial reporting, reducing information asymmetries and cost for foreign investors. The...Cite this article:Samuel Uchechukwu Eze et al. (2025). INTERNATIONAL FINANCIAL REPORTING STANDARDS AND THEIR INFLUENCE ON EDUCATIONAL GOVERNANCE IN AFRICAN NATIONS. Ayden Journal of Management and Social Sciences. https://doi.org/10.5281/zenodo.15395553