About the Journal

The International Journal of Contemporary Research in Marketing and Management Sciences is an open-access, peer-reviewed academic journal focused on advancing knowledge and research in the fields of marketing and management. The journal aims to provide a platform for scholars, practitioners, and policymakers to share the latest research, insights, and innovations in these dynamic fields. With a strong emphasis on contemporary issues, the journal highlights both theoretical advancements and practical applications that drive business strategies and management practices in a globalized economy.

Scope and Coverage

The journal covers a wide range of topics related to marketing and management, including, but not limited to:

  • Marketing Strategies: Brand management, consumer behavior, digital marketing, market segmentation, product positioning, and marketing communication strategies.
  • Marketing Research: Quantitative and qualitative research methods in marketing, data analytics, consumer insights, and market forecasting.
  • International Marketing: Cross-cultural marketing, global branding, international market entry strategies, and globalization impacts on marketing.
  • Consumer Behavior: Psychological and sociological factors influencing purchasing decisions, consumer loyalty, and the role of social media in consumer behavior.
  • Management and Leadership: Organizational behavior, leadership theories, managerial decision-making, corporate governance, and human resource management.
  • Strategic Management: Corporate strategy, competitive advantage, innovation management, mergers and acquisitions, and corporate social responsibility.
  • Entrepreneurship and Innovation: New venture creation, entrepreneurial leadership, innovation-driven business models, and entrepreneurship education.
  • Supply Chain and Operations Management: Logistics, supply chain optimization, quality management, and operations strategy.
  • Corporate Marketing: Corporate branding, corporate social responsibility, stakeholder engagement, and ethical marketing practices.

The International Journal of Contemporary Research in Marketing and Management Sciences seeks to engage with interdisciplinary research that integrates marketing, management, and related fields. The journal is especially interested in contributions that bridge theory and practice, exploring new frontiers in marketing and management research, emerging trends, and industry practices.

Submission and Review Process

The journal encourages the submission of original research articles, theoretical papers, case studies, reviews, and conceptual papers. All submitted manuscripts undergo a rigorous double-blind peer-review process to ensure quality and academic integrity. The journal accepts articles in both quantitative and qualitative research methodologies and welcomes papers that include both empirical findings and theoretical development.

Publication Frequency

The International Journal of Contemporary Research in Marketing and Management Sciences is published quarterly, ensuring timely dissemination of cutting-edge research to a global audience. Authors are encouraged to submit manuscripts that contribute to the ongoing discussions in the fields of marketing and management sciences, particularly those addressing current trends, challenges, and opportunities in these areas.

Aims and Objectives

  • To provide a forum for high-quality, peer-reviewed research in marketing and management sciences.
  • To foster collaboration between scholars, practitioners, and industry leaders to drive innovation in business practices.
  • To address the latest challenges and trends in marketing and management across different sectors.
  • To promote interdisciplinary research and explore the intersection between marketing, management, entrepreneurship, and related fields.
  • To contribute to the advancement of knowledge and the development of practical solutions for businesses in a globalized world.