International Journal of Contemporary Research in Marketing and Management Sciences

International Journal of Contemporary Research in Marketing and Management Sciences is a leading platform for innovative research, combining academic rigor with practical insights to drive progress in the fields of marketing and management. From cutting-edge studies on consumer behavior, digital marketing, and branding, to impactful solutions in strategic management, organizational development, and leadership, IJCRMMS equips scholars, professionals, and business leaders with actionable knowledge to navigate today’s fast-evolving business landscape. Backed by a distinguished editorial board and a robust peer-review process, IJCRMMS ensures each publication meets the highest standards, making it a trusted resource for shaping strategies and fostering impactful discussions in global marketing and management practices.

 
 
 
 
 
 
 

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  • CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES AND THEIR INFLUENCE ON THE PERFORMANCE OF NIGERIAN FOOD AND BEVERAGE FIRMS

    • Alexander Michael Okoro (Department of Marketing, Abia State University, Uturu, Abia State, Nigeria )
    This study examined Customer Relationship Management and performance of Nigerian Food and Beverages Company, using Cadbury Nigeria Plc , Port-Harcourt Rivers State as a case study. Both primary and secondary data were used and descriptive...
    Cite this article:
    Alexander Michael Okoro et al. (2025). CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES AND THEIR INFLUENCE ON THE PERFORMANCE OF NIGERIAN FOOD AND BEVERAGE FIRMS . International Journal of Contemporary Research in Marketing and Management Sciences. https://doi.org/10.5281/zenodo.15374901

  • INNOVATIVE APPROACHES TO INCLUSIVE TEACHING IN AFFORDABLE EDUCATION SYSTEMS

    • Olivia Maria De Santis (Niccolò Cusano University, Rome, Italy )
    Even if the term accessibility declined on schools can make us think mainly of infrastructures, accessibility in its most proper sense, as a characteristic of being easily usable by any type of user, fully involves teaching, methodologies and...
    Cite this article:
    Olivia Maria De Santis et al. (2025). INNOVATIVE APPROACHES TO INCLUSIVE TEACHING IN AFFORDABLE EDUCATION SYSTEMS . International Journal of Contemporary Research in Marketing and Management Sciences. https://doi.org/10.5281/zenodo.15374903

  • BRAND CHOICE IN THE COMPUTER INDUSTRY: HOW PERCEIVED PRODUCT QUALITY INFLUENCES CONSUMER DECISIONS

    • Isabella Maria Adams (Department of Business Administration, Lead City University, 200255, Oyo State, Nigeria)
    The perception of quality plays a significant role in consumers' brand choice within the computer industry. This study focuses on understanding how consumers perceive product brand quality and its influence on their purchasing decisions. By...
    Cite this article:
    Isabella Maria Adams et al. (2025). BRAND CHOICE IN THE COMPUTER INDUSTRY: HOW PERCEIVED PRODUCT QUALITY INFLUENCES CONSUMER DECISIONS . International Journal of Contemporary Research in Marketing and Management Sciences. https://doi.org/10.5281/zenodo.15374905

  • EVALUATING COMPETITIVE INTELLIGENCE STRATEGIES AND MARKETING EFFECTIVENESS IN SOUTH-SOUTH NIGERIA'S DEPOSIT MONEY BANKS

    • Dr. Chinedu Emmanuel Okafor (Department of Marketing and Entrepreneurship, Faculty of Management Sciences, Delta State University, Abraka)
    • Prof. Blessing Olufunke Adeyemi (Department of Marketing and Entrepreneurship, Faculty of Management Sciences, Delta State University, Abraka)
    • Dr. Ibrahim Musa Alhaji (Department of Marketing and Entrepreneurship, Faculty of Management Sciences, Delta State University, Abraka)
    This study examined the effect of competitive intelligence strategy on marketing performance of selected deposit money banks in South-South, Nigeria, specifically; two branches First Bank of Nigeria plc, UBA Plc and Zenith Bank plc in Delta, Edo...
    Cite this article:
    Dr. Chinedu Emmanuel Okafor et al. (2025). EVALUATING COMPETITIVE INTELLIGENCE STRATEGIES AND MARKETING EFFECTIVENESS IN SOUTH-SOUTH NIGERIA'S DEPOSIT MONEY BANKS. International Journal of Contemporary Research in Marketing and Management Sciences. https://doi.org/10.5281/zenodo.15374907